Soma Stay is a curated collection of distinctive holiday homes within reach of Stockholm. Unlike a traditional booking platform, every home is selected with care; creating a slower, more considered way to travel for people who care about the details.

The brand already had a clear point of view. Our role was to translate it into a digital experience, shaping the structure, guest journey and visual system from the first impression of a home to the final enquiry.

Because Soma Stay is built around a small, carefully chosen collection, the website was designed to feel more like an editorial space than a search engine. Generous layouts and image-led pages give each property room to create a feeling, while essential details such as distance from Stockholm, number of guests and price per night remain easy to find.Subtle hover animations add movement throughout the site, while a large horizontal image gallery allows visitors to explore each home visually.

We also created a seamless CMS setup, making it easy for the Soma Stay team to maintain the site and add new properties as the collection grows.Behind the scenes, we helped set up Stripe Connect to manage payments between guests, hosts and the platform – reducing manual administration without losing the personal approach at the heart of Soma Stay.

The result is a flexible, editorial Webflow platform that feels carefully curated from day one and is built to grow, one distinctive home at a time.