Touchstone is a wealth-building platform that creates custom financial strategies for people living abroad. By using technology to understand each user’s unique needs, Touchstone makes it easy to find and manage investments transparently, no matter where in the world you call home. With Touchstone, you can unlock your wealth potential and discover the world without worrying about your money.
Our solution
The smiley face is a universally recognized symbol of happiness and positivity, instantly conveying those feelings to customers regardless of language or cultural barriers. It is a simple yet memorable icon that can create an emotional connection with customers, helping the brand feel approachable, friendly, and trustworthy. Additionally, the smiley face aligns perfectly with Touchstone’s mission to help its customers feel secure and happy with their finances. Overall, using a smiley face as a brand icon was a smart choice that contributes to Touchstone’s strong, memorable visual identity.
With a dynamic color palette of sharp blue, black, and bright yellow-green, we captured the techy feel that they were looking for while still setting themselves apart from traditional banks and expat wealth managers. Our goal was to create a visual identity that inspires trust and resonates with a young, tech-savvy audience, positioning Touchstone as a forward-thinking leader in the wealth management market. We’re proud to have played a part in bringing this exciting brand to life!