The new identity builds on the natural rhythm of wind and the calm strength of Scandinavian design. Photography captures real people and open landscapes, grounding the brand in authenticity and motion. A soft, natural color palette paired with a subtle lavender accent brings warmth and distinction, while the refined logo; inspired by rotation and flow, symbolizes continuous energy and collective progress. The result is a visual expression that feels confident, balanced, and purposeful; a brand shaped by movement and driven by impact.